Privacy

Short version: we collect an email address and the stage you tell us you are at. Nothing about your baby. We do not sell anything to anyone.

What we collect

What we do not collect

Where it goes

Email addresses go directly to Kit, our email provider, and are stored there. This website is a set of static files — it has no database and no server-side code, so it does not and cannot store anything about you itself. When you submit the form, your details go to Kit, not to us.

If you buy a printable or a book, payment is handled by Stripe through Kit. We never see your card details.

Analytics and tracking

We do not run analytics, advertising pixels or cross-site trackers on this site. If that changes we will say so here and name the provider before it starts.

Affiliate links

Some outbound links may earn us a commission. We do not add our own click tracking to them — whatever the retailer records is between you and them, under their own privacy policy. We never place affiliate links inside feeding-comparison content.

Unsubscribing, and getting your data removed

Every email has a one-click unsubscribe. To have your record deleted outright rather than just unsubscribed, reply to any email and ask — we will remove it from Kit and confirm.

Children

This site is for adults. We do not knowingly collect anything from or about anyone under 18, and we collect nothing about infants.

Contact

[Operator name and contact address to be added before launch.] In the meantime, questions and corrections can go through the about page.